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Goals: How to Set Them, How to Reach Them (CD)

Zig Ziglar 1555253520 1988

Disc 1:

    * Four Reasons Why People Don't Have Goals
         1. FEAR
                o False Evidence Appearing Real
                o people have been told so often that they cannot do something that they believe it
                      + 77% of self-talk is negative
                      + 90% of daily input into our minds is negative
                o for all practical purposes if you believe it, it might as well be real
                o eg. You can rob a bank with your finger. The teller thinks you have a gun and gives you the money. The evidence is false, but appears real.
         2. Have poor self image.
                o Can't imagine themselves having what they want
                o we perform in accordance with the image we have planted in our mind
                o must have positive self image
         3. They have never been sold on having goals
                o goals are an absolute necessity
                o start taking the steps today
                o goals work for individuals, families, companies, and nations
         4. They don't know how.
                o It will take 10-20 hours to set the goals Maybe 30 hours if the are complex.
                o Once the goals are properly set, you create an additional 3-10 hours/week every week
                o Once you know how to set one goal, you know how to set them all
    * With goals you can work when you work and play when you play
          o Most people are thinking of home when working and thinking of what they should have done at work when they are at home
          o Don't work harder, work more productively, effectively
          o There is a difference between standard of living and quality of life. Quality of life is the important one.
    * You cannot make it as a wandering generality, you must be a meaningful specific
    * It's not the lack of time, but the lack of direction
          o direction creates time. motivation creates energy
          o we have plenty of energy to do the things we want to do
          o when you do the things you ought to do, when you ought to do them; the day will come when you can do the things you want to do, when you want to do them.
    * Don't confuse activity with accomplishment
          o Do the important things, don't fill time with little unimportant things
          o busy is not the same as effective
    * How can you hit a target you don't even have?
          o pick your targets
          o write them down
          o write out the details
          o find out what the obstacles are
          o what people, groups, or organizations do I need to work with?
          o write down a plan and work it

Disc 2:

    * Steps to setting your goals
         1. Print everything you want to be, do, or have.
                o you've got to be before you can do, and do before you can have
                o put it on a sheet entitiled "Wild Idea Sheet"
                o after 1 hour you will have printed 95% of everything you will have put on this list
                o during the next 24-48hrs add things as they come to you. (probably only 3 or 4 things)
         2. After 24-48 hours write the word "why?" after each thing you've printed
                o Why do I want to be, do, or have?
         3. Shorten the list
                o You've got to say "no" to the good, so you can say "yes" to the best
                o If you cannot articulate in one sentence or less why you ought to be, do, or have this item cross it off the list.
                o Do not black out or obliterate the goal. Just a single line through it. Some day this goal may be appropriate.
         4. Balance the list
                o Mark next to each goal its category: mental, physical, social, career, family, spiritual, financial
         5. The basic six (or seven if you have a family)
                o ask yourself these questions
                     1. Will reaching this goal make me happier
                            o pleasure is short lived.
                            o we all need some pleasure
                            o Can I repeat this pleasure indefinitely and be happy as a result?
                     2. Will reaching this goal make me healthier
                     3. Will reaching this goal make me more prosperous
                     4. Will reaching this goal make me more secure
                     5. Will reaching this goal make me more friends
                     6. Will reaching this goal give me more peace of mind
                     7. Will reaching this goal improve my family relationships
                o If you cannot answer yes to at least one of these questions, cross the goal off your list
         6. You set different types/ranges of goals
                o You must set long range goals
                      + You have to look to the future because life changes quickly.
                      + Long range goals keep temporary setbacks in perspective
                      + Go as far as you can see and when you get there you'll be able to see a little further.
               1. You must set daily goals
                      o the nitty-gritty of daily life
               2. You must set ongoing goals
                      o eg. health, relationship
                      o some goals need consultation. sometimes you know you have a problem, but you need expert help to set exact goals
         7. Check for negativity
                o goals are negative if it is too big
                      + if it is out of reach that is one thing, if it is out of sight that is too big
                      + inaccessible goals are the seed bed of depression
                o goals are negative if they are out of your field
                      + if you have never boxed before, you probably will never be the heavyweight champion of the world
                o goals are negative if you depend on luck to get them
                      + pluck is okay, luck isn't
         8. Ask yourself 5 questions
               1. Is it really my goal?
                      o not all goals will be yours. If you are an employee you may have to do your bosses goals to keep your job
               2. Is it morally right and fair to everyone concerned?
               3. Will it take me closer to or further from my major objective?
                      o don't sacrifice long term goals for short term goals or pleasures
               4. Can I emotionally commit myself to start and finish this project?
               5. Can I see myself reaching this goal?
         9. Work down to 4 goals.
                o you should be crossing off goals as you walk through all of the above steps. At this point you'll probably have 7 or 8 goals
                o most people can only focus on 4 goals at a time
                o take inventory about where you are. some goals aren't practical now.

Disc 3:

    * Steps you must take to reach your goals

   1. you must be committed, not just interested, but committed
   2. must keep daily detailed accountability
          * you've got to discipline yourself on a daily detailed basis of what you are doing
          * should take only 10 minutes per day
          * Plans for tomorrow
                o list the 6 most important things to do tomorrow
                o start at number 1 and don't go on until you get it done
                o Peter drucker says:
                     1. know thy time
                     2. focus on the contribution you can make
          * once a week look at all the goals on your list. even the ones you aren't currently working on
                o make the decision of which you will work on the next week
                o if you haven't worked on a goal all week write "nothing" next to it in red
   3. start with a solid foundation of honesty and love
   4. change your vocabulary
          * opportunity clock (not alarm clock)
          * you don't pay the price for good health, you enjoy the benefits of good health
          * you don't pay the price for success, you pay the price for failure
   5. break your goals into small bites
          * you need to complete each of the smaller steps needed to reach a larger goal
          * Where to find the time
                o Don't watch TV
                o 70% of the time we watch tv we are watching something in which we have no interest
                o get the tv-guide at the beginning of the week, mark the programs you actually have a real interest in watching. watch those programs only. don't channel surf.
   6. get started NOW
          * don't make excuses to start later
          * don't get "cooked in the squat"
   7. shape up physically, spiritually, mentally
   8. learn how to respond to disappointment
          * learn from the mistake
          * move on
   9. discipline yourself
          * motivation follows the action. motivation creates energy
          * put your planner under your pillow so that you will be forced to plan your activities tomorrow before you go to sleep
  10. when obstacles arrive change your direction to your goal not your determination to get there
  11. share some goals and keep others private
          * share "go-up" goals only with people that will encourage you to those goals
                o eg. being number 1 sales person. other sales people won't encourage you, but your sales manager will
          * share "give-up" goals with everybody
                o eg. giving up smoking, drinking. losing weight
                o ask for help keeping you on your goal
  12. become a team player
          * your spouse if your most important team member
          * work on your goals together
          * you can get ahead by helping others get ahead
  13. visualize yourself reaching your goals
          * see yourself in your new career
          * see yourself healthy
          * see yourself wherever, however you want to be
          * don't be a sniop
                o susceptible to the negative ideas of other people

Disc 4:

    * the difference between success and failure is often very small.
    * the difference between powering a steam engine and having a big block of metal and a bunch of water at 211F is only 1 degree
    * enthusiasm must be tempered with direction
          o just because you want something badly doesn't mean you can get it
    * but, desire does make a difference. without it, even if your are talented you won't succeed
    * Turn lemons into lemonade
          o turn your disappointments and setbacks into opportunities
          o Goodyear perfected his vulcanization process while serving a prison sentence
          o when adversity strikes maybe that adversity is what you need to be successful

Disc 5:

    * There is no free lunch.
          o work is the price we pay to travel the highway of success
          o we can best guard against losing our shirts by keeping the sleeves rolled up
          o Adam and Eve were not there to eat the fruit they were there to tend the garden
    * Who you really work for
          o you work for yourself, even if someone else writes your paycheck. you are the one who will eventually determine what your value as an employee is.
          o autograph your work with excellence
          o when you do more than you are payed to do, you will eventually be payed more for what you do.
    * "Gotta Do" to "Getta Do"
          o improving your outlook will improve your performance
          o think about the people who don't get to do your job and would really love it
          o Try not to miss Mondays or Fridays. The rate of absenteeism is much higher on Mon & Fri than Tue-Thursday.
    * When Thomas Edison was inventing the light bulb he told a reporter: "I have not failed 10,000 times. I have found 10,000 ways that do not work."
    * "Nothing in the world can take the place of persistance. Talent will not. Nothing is more common than unsuccessful men with talent. Genius will not. Unrewarded genius is almost a proverb. Education will not. The world is full of educated derelicts. Persistance, determination, and hard work make the difference."
    * You must perform before you are rewarded
          o you've got to put something in, before you get something out
          o Pump story
                + you've got to pump like crazy to get a pump started
                + you may have to prime it with some water
                + if you stop pumping before the water comes you have to start pumping all over again
                + once you pump enough to get the water flowing, you only need a little steady pumping to continue to reap rewards
                + when you start, you've got to pump like a madman. Then you pump it nice and easy for the payoff.

Disc 6:

    * Identifying the Problem
          o you must confront a problem to solve a problem
                + people who don't solve problems
                      # Ostrich approach--in denial of a problem
                      # people who think there is no way to solve a problem, so why bother trying
    * What it takes to be successful
          o honesty, character, integrity
          o hardworking
          o courage to take action
          o above will lead to a successful quality of life (more than high standard of living)
    * It costs $400,000 dollars everytime a student drops out of highschool
          o The taxes on what the would have made had they finished highschool are $400,000 less than that of a highschool dropout
    * Smoking
          o The average person who dies of tobacco related causes dies 15 years earlier than expected
          o For each 1 year of employment that the tobacco industry provides it takes 7.5years of life for each person who dies of smoking
          o $30 billion invested in tobacco, the farmers get $1 billion
          o costs more than $4000/year more to hire a smoker than non-smoker
          o 60% of healthcare spending goes to treatment of tobacco and alcohol related illness
          o in 1987 600,000,000,000 (600 billion) cigarettes were smoked
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